Mahjong
A visual system for an Asian cuisine café: from the logo to packaging, the storefront and vehicles.
Develop a corporate identity and show how one visual idea works across print, packaging, merch, the facade and vehicles.
A study project: an identity and advertising concept for the Mahjong café. At its core is a blend of Asian gastronomy and a game metaphor: mahjong tiles, chopsticks, noodles and a warm palette.
- Client
- Study project: Mahjong Asian cuisine café, Nizhny Novgorod
- Format
- Branding
- What's inside
- 16 layouts
- 01Identity and logo construction
- 02Print materials
- 03Packaging and merch
- 04Outdoor advertising
- 05Vehicles
Brand identity
Logo, palette and typography. The sign features a mahjong tile, chopsticks and an Asian dish; a warm palette with green and red-orange accents.
Print materials
A booklet, flyers, business cards and a menu introduce the venue and convey the atmosphere of Asian cuisine.
Packaging and merch
A bag, a gift box, a mug, a pen and badges — the identity beyond print advertising.
Facade: day and night
The sign and entrance design in daylight and evening light.
Storefront and sign
Layout unfoldings for production.
Vehicles
Branding of delivery vehicles.
